Get more press coverage

Giving startups and their teams the tools and support they need to do PR in a data-driven, automated way

Powering EUROPE’S next unicorns backed by

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Softbank logo
Seedcamp logo
Local Globe logo
Balderton Capital logo
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See which journalists are interested in receiving your content

We curate a list of journalists that are most relevant to your company and that are interested in seeing your content. We work with journalists to ensure you are only sharing the information that they want, to give you the highest chance of getting into the news.

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Own your relationships and control how your company communicates with journalists

Respond directly to journalists through a tailored list of media opportunities to start building relationships. Then continue the conversation and pitch your message through the Inbox. With read-receipts and one-click responses from journalists, receive instant feedback for more transparent communication.

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Reduce the amount of time you spend doing PR

Store your messaging on your company's press page to help journalists understand who you are, what you do and where your expertise lies in your industry. Share your message easily to journalists that are relevant to you, so you only spend time on PR that has a potential for coverage.

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Low cost subscription + pay-on-performance

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Control the message you share with journalists

Keep complete control over how you share your company's brand and build its public profile on the press page. Directly speak to journalists that are relevant to your company using our Inbox feature.
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Keep PR simple

We know PR can be a black box. Using our database, we identify the most relevant journalists to your company. Use our templates and guides to help refine your messaging.
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Only pay for PR when you need it

No more retainers! Only pay for PR work when it earns you coverage. Want to pause your subscription or your coverage efforts? No problem.
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Maximise your time doing PR

Spend less time pitching to journalists and creating content that won't be published. Use our Media Opportunities feature to understand what content journalists are looking for, and respond directly to them through our Inbox feature.

Some of the publications we work with...

Maddyness logo
Sifted logo
Bezinga logo
Fintech Financial News logo
Finance Magnates logo
Tech EU logo
Tech Crunch logo
Tech Radar Pro logo

300+of pieces of content published

100+journalists ready to receive your content

Start using MVPR today.

We’re releasing our beta to a small number of interested startups looking to gain press coverage

Our Team

We deliberately recruited a diverse group of entreprenurially-minded individuals with a history of working in public relations.

Every one of our team members has worked in or with startups and knows the challenges they face in this space - and want to create something that makes a real difference.

  • Headshot of Tom Lawrence, CEO of MVPR

    Tom Lawrence

    Founder, CEO

    For the last nine years, Tom has worked within the PR industry to raise the profile of startups globally. Most recently he created Edelman’s offering for startups in Germany, helping a number of now high-profile companies raise their international profile.

  • Headshot of Marcel Kalveram, Lead Developer at MVPR

    Marcel Kalveram

    Lead Developer

    Marcel has been building and optimising digital user experiences in various technical roles at startups and agencies since 2009. He's a T-shaped developer with deep JavaScript experience and a passion for intuitive user interfaces and elegant code infrastructures.

  • Headshot of Justine Nguyen, contributor at MVPR

    Justine Nguyen

    Frontend Developer

    Justine is a Frontend Developer with previous experience in PR and digital marketing analytics. She contributes to the web development process through a PR lens. Justine previously worked at Bandzoogle where she worked on theme and feature development.

  • Headshot of Adrian Lozovanu, Frontend Developer at MVPR

    Adrian Lozovanu

    Frontend Developer

    Adrian is a Frontend Developer with a background in graphic design and UX/UI. He enjoys spinning up new business ideas from scratch and contributing to the team with fresh, exciting ideas on how to improve the product and build new features.

  • Headshot of Ben Heath, Retention Lead at MVPR

    Ben Heath

    Retention Lead

    Ben has extensive experience in advising FTSE250/AIM-listed companies and, more recently, startups on their communication strategies with journalists and key stakeholders. He also has a strong background in digital and social media, having created a number of other successful businesses in those industries.

  • Headshot of Tina Lee, Founder Associate at MVPR

    Tina Tsz Ying Lee

    Founder Associate

    Tina joined MVPR full-time in September 2022 as a Founder Associate. Her previous experience includes internships at the West Midlands Combined Authority and Teach First Hong Kong, as well as a research assistantship at the University of Warwick. Prior to joining MVPR, Tina graduated with a Philosophy, Politics and Economics degree from the University of Warwick.