Automate your startup's PR
We give you the tools you need to build relationships and share content with journalists, using data and automation to save you time and money.
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Powering Europe's next unicorns which are backed by
See which journalists are interested in receiving your content
We curate a list of journalists that are most relevant to your company and that are interested in seeing your content. We work with journalists to ensure you are only sharing the information that they want, to give you the highest chance of getting into the news.
Own your relationships and control how your company communicates with journalists
Respond directly to journalists through a tailored list of media opportunities to start building relationships. Then continue the conversation and pitch your message through the Inbox. With read-receipts and one-click responses from journalists, receive instant feedback for more transparent communication.
Reduce the amount of time you spend doing PR
Store your messaging on your company's press page to help journalists understand who you are, what you do and where your expertise lies in your industry. Share your message easily to journalists that are relevant to you, so you only spend time on PR that has a potential for coverage.
Low cost subscription + pay-on-performance
Control the message you share with journalists
- Keep complete control over how you share your company's brand and build its public profile on the press page. Directly speak to journalists that are relevant to your company using our Inbox feature.
Keep PR simple
- We know PR can be a black box. Using our database, we identify the most relevant journalists to your company. Use our templates and guides to help refine your messaging.
Only pay for PR when you need it
- No more retainers! Only pay for PR work when it earns you coverage. Want to pause your subscription or your coverage efforts? No problem.
Maximise your time doing PR
- Spend less time pitching to journalists and creating content that won't be published. Use our Media Opportunities feature to understand what content journalists are looking for, and respond directly to them through our Inbox feature.
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Start using MVPR today.
We’re releasing our beta to a small number of interested startups looking to gain press coverage
Our Team
We deliberately recruited a diverse group of entreprenurially-minded individuals with a history of working in public relations.
Every one of our team members has worked in or with startups and knows the challenges they face in this space - and want to create something that makes a real difference.
Marcel Kalveram
Lead Developer
Marcel has been building and optimising digital user experiences in various technical roles at startups and agencies since 2009. He's a T-shaped developer with deep JavaScript experience and a passion for intuitive user interfaces and elegant code infrastructures.
Camille Oster
Director of Operations
Camille has ten years’ experience in global corporate communications in the technology and financial services industries. In her previous roles at Edelman, Improbable and Hume Brophy, she had responsibilities for building and growing teams as well as leading communications strategies for major corporations and fast-growth startups.
Ben Heath
Retention Lead
Ben has extensive experience in advising FTSE250/AIM-listed companies and, more recently, startups on their communication strategies with journalists and key stakeholders. He also has a strong background in digital and social media, having created a number of other successful businesses in those industries.
Tina Tsz Ying Lee
Founder Associate
Tina joined MVPR full-time in September 2022 as a Founder Associate. Her previous experience includes internships at the West Midlands Combined Authority and Teach First Hong Kong, as well as a research assistantship at the University of Warwick. Prior to joining MVPR, Tina graduated with a Philosophy, Politics and Economics degree from the University of Warwick.
George Stan
Frontend Developer
George is a seasoned Frontend Engineer with proficiency in React and Vue.js. Driven by a passion for clean code and efficient app architecture, he enjoys working alongside dedicated team members to develop exceptional user experiences.
