Automated PRfor startups

Unbundling PR to help startups get press coverage they deserve.

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Trusted by startups and VCs globally

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Share visual, detailed information with the media

We work with journalists to ensure you are sharing information with them in a way that is clear, detailed, and representative of your company to give you the highest chance of getting into the news.

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See how the media engages
with your content

This dashboard was created by people who were frustrated with PR metrics that didn’t help improve future communications. See how the media engages with your content and stories and use our insights to improve and refine your PR efforts.

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Low cost subscription + pay-as-you-go

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Pay on success

Only pay for PR work when it earns you coverage. We charge a fixed fee for coverage in Tier one, two and three media.
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Full control

Keep complete control over how you share your brand and build its public profile. We simply provide the access and the tools you need.
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Flexible by design

Want to pause your subscription or your coverage efforts? No problem. Our team have all worked for startups before, we’re built for flexibility.
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Develop your PR knowledge

We know PR can be a black box. We'll guide you through the PR landscape safely and help you develop your own knowledge of the space.

Start using MVPR today.

We’re releasing our beta to a small number of interested startups looking to gain press coverage

Our Team

We deliberately recruited a diverse group of entreprenurially-minded individuals with a history of working in public relations.

Every one of our team members has worked in or with startups and knows the challenges they face in this space - and want to create something that makes a real difference.

  • Headshot of Tom Lawrence, CEO of MVPR

    Tom Lawrence

    Founder, CEO

    For the last nine years, Tom has worked within the PR industry to raise the profile of startups globally. Most recently he created Edelman’s offering for startups in Germany, helping a number of now high-profile companies raise their international profile.

  • Headshot of Marcel Kalveram, Lead Developer at MVPR

    Marcel Kalveram

    Lead Developer

    Marcel has been building and optimising digital user experiences in various technical roles at startups and agencies since 2009. He's a T-shaped developer with deep JavaScript experience and a passion for intuitive user interfaces and elegant code infrastructures.

  • Headshot of James Frewin, Lead Designer at MVPR

    James Frewin

    Lead Designer

    James is a UI/UX designer with 8 years experience working with startups, venture capital funds and global tech companies including LinkedIn, Unilever, Beautystack, TRIM-IT and Backed VC.

  • Headshot of Justine Nguyen, contributor at MVPR

    Justine Nguyen

    Frontend Developer

    Justine is a Frontend Developer with previous experience in PR and digital marketing analytics. She contributes to the web development process through a PR lens. Justine previously worked at Bandzoogle where she worked on theme and feature development.

  • Headshot of Adrian Lozovanu, Frontend Developer at MVPR

    Adrian Lozovanu

    Frontend Developer

    Adrian is a Frontend Developer with a background in graphic design and UX/UI. He enjoys spinning up new business ideas from scratch and contributing to the team with fresh, exciting ideas on how to improve the product and build new features.