The MVPR Blog

PR Industry view

February 2024

What to know about LLM Search: AI cares more about your PR than your blog

What to know about LLM Search: AI cares more about your PR than your blog

What to know about LLM Search: AI cares more about your PR than your blog

Camille Oster

Camille Oster

Camille Oster

Chief Operations Officer - MVPR

Chief Operations Officer - MVPR

Chief Operations Officer - MVPR

How to optimize for LLM Search
How to optimize for LLM Search
How to optimize for LLM Search
How to optimize for LLM Search
PR Data

January 2025

How long should I wait before pitching a new journalist?

How long should I wait before pitching a new journalist?

How long should I wait before pitching a new journalist?

Tom Lawrence Headshot
Tom Lawrence Headshot
Tom Lawrence Headshot

Tom Lawrence

Tom Lawrence

Tom Lawrence

Founder & CEO - MVPR

Founder & CEO - MVPR

Founder & CEO - MVPR

PR Data

October 2024

The top journalists writing about fintech right now

The top journalists writing about fintech right now

The top journalists writing about fintech right now

Tom Lawrence Headshot
Tom Lawrence Headshot
Tom Lawrence Headshot

Tom Lawrence

Tom Lawrence

Tom Lawrence

Founder & CEO - MVPR

Founder & CEO - MVPR

Founder & CEO - MVPR

PR Data

September 2024

The top journalists writing about artificial intelligence right now

The top journalists writing about artificial intelligence right now

The top journalists writing about artificial intelligence right now

Tom Lawrence Headshot
Tom Lawrence Headshot
Tom Lawrence Headshot

Tom Lawrence

Tom Lawrence

Tom Lawrence

Founder & CEO - MVPR

Founder & CEO - MVPR

Founder & CEO - MVPR

PR How to's

September 2024

How to write a PR brief that does 90% of the agency selection work

How to write a PR brief that does 90% of the agency selection work

How to write a PR brief that does 90% of the agency selection work

Camille Oster

Camille Oster

Camille Oster

Chief Operations Officer - MVPR

Chief Operations Officer - MVPR

Chief Operations Officer - MVPR

PR How to's

August 2024

How to navigate the minefield of PR terminology

How to navigate the minefield of PR terminology

How to navigate the minefield of PR terminology

Ben Heath

Ben Heath

Ben Heath

Director of Clients - MVPR

Director of Clients - MVPR

Director of Clients - MVPR

PR How to's

August 2024

Content Formats: How to navigate the minefield of PR terminology

Content Formats: How to navigate the minefield of PR terminology

Content Formats: How to navigate the minefield of PR terminology

Ben Heath

Ben Heath

Ben Heath

Director of Clients - MVPR

Director of Clients - MVPR

Director of Clients - MVPR

Which content formats to use in PR
Which content formats to use in PR
Which content formats to use in PR
Which content formats to use in PR
PR How to's

August 2024

Why PR agencies are worried about the future of the billable hour

Why PR agencies are worried about the future of the billable hour

Why PR agencies are worried about the future of the billable hour

Tom Lawrence Headshot
Tom Lawrence Headshot
Tom Lawrence Headshot

Tom Lawrence

Tom Lawrence

Tom Lawrence

Founder & CEO - MVPR

Founder & CEO - MVPR

Founder & CEO - MVPR

Clock with the words Billable Hours written on it
Clock with the words Billable Hours written on it
Clock with the words Billable Hours written on it
Clock with the words Billable Hours written on it
PR How to's

July 2024

How to create compelling topics for thought leadership articles

How to create compelling topics for thought leadership articles

How to create compelling topics for thought leadership articles

Ben Heath

Ben Heath

Ben Heath

Director of Clients - MVPR

Director of Clients - MVPR

Director of Clients - MVPR

MVPR Content Collaborate Dashboard
MVPR Content Collaborate Dashboard
MVPR Content Collaborate Dashboard
MVPR Content Collaborate Dashboard
PR Data

June 2024

The top journalists writing about venture capital right now

The top journalists writing about venture capital right now

The top journalists writing about venture capital right now

Tom Lawrence Headshot
Tom Lawrence Headshot
Tom Lawrence Headshot

Tom Lawrence

Tom Lawrence

Tom Lawrence

Founder & CEO - MVPR

Founder & CEO - MVPR

Founder & CEO - MVPR

PR How to's

April 2024

8 rules to writing media-friendly thought leadership articles

8 rules to writing media-friendly thought leadership articles

8 rules to writing media-friendly thought leadership articles

Ben Heath

Ben Heath

Ben Heath

Director of Clients - MVPR

Director of Clients - MVPR

Director of Clients - MVPR

PR How to's

April 2024

Allocating resources to PR as a startup: a guide

Allocating resources to PR as a startup: a guide

Allocating resources to PR as a startup: a guide

Camille Oster

Camille Oster

Camille Oster

Chief Operations Officer - MVPR

Chief Operations Officer - MVPR

Chief Operations Officer - MVPR

Estimated Investment vs Experience
Estimated Investment vs Experience
Estimated Investment vs Experience
Estimated Investment vs Experience
PR How to's

April 2024

Your Chat GPT Recipe Book for PR

Your Chat GPT Recipe Book for PR

Your Chat GPT Recipe Book for PR

Ben Heath

Ben Heath

Ben Heath

Director of Clients - MVPR

Director of Clients - MVPR

Director of Clients - MVPR

ChatGPT logo with a chef's hat
ChatGPT logo with a chef's hat
ChatGPT logo with a chef's hat
ChatGPT logo with a chef's hat
PR How to's

March 2024

How to do PR in a way that works for your startup - Part 2

How to do PR in a way that works for your startup - Part 2

How to do PR in a way that works for your startup - Part 2

Camille Oster

Camille Oster

Camille Oster

Chief Operations Officer - MVPR

Chief Operations Officer - MVPR

Chief Operations Officer - MVPR

MVPR logo
MVPR logo
MVPR logo
MVPR logo
PR How to's

March 2024

How to do PR in a way that works for your startup – Part 1

How to do PR in a way that works for your startup – Part 1

How to do PR in a way that works for your startup – Part 1

Camille Oster

Camille Oster

Camille Oster

Chief Operations Officer - MVPR

Chief Operations Officer - MVPR

Chief Operations Officer - MVPR

MVPR Logo
MVPR Logo
MVPR Logo
MVPR Logo
PR How to's

February 2024

MVPR Tips for Crisis Communications

MVPR Tips for Crisis Communications

MVPR Tips for Crisis Communications

Camille Oster

Camille Oster

Camille Oster

Chief Operations Officer - MVPR

Chief Operations Officer - MVPR

Chief Operations Officer - MVPR

MVPR Blog Ambulance Crisis Comms Hero Image
MVPR Blog Ambulance Crisis Comms Hero Image
MVPR Blog Ambulance Crisis Comms Hero Image
MVPR Blog Ambulance Crisis Comms Hero Image
PR How to's

January 2024

How do success fees for coverage work?

How do success fees for coverage work?

How do success fees for coverage work?

Tom Lawrence Headshot
Tom Lawrence Headshot
Tom Lawrence Headshot

Tom Lawrence

Tom Lawrence

Tom Lawrence

Founder & CEO - MVPR

Founder & CEO - MVPR

Founder & CEO - MVPR

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© 2025 MV Public Relations Limited.

London

83 Baker Street
London, W2 4AP

Get started

© 2025 MV Public Relations Limited.

London

83 Baker Street
London, W2 4AP

Get started

© 2025 MV Public Relations Limited.

London

83 Baker Street
London, W2 4AP

Get started

© 2025 MV Public Relations Limited.

London

83 Baker Street
London, W2 4AP

Get started

© 2025 MV Public Relations Limited.