The MVPR Blog
PR Industry view
February 2024
What to know about LLM Search: AI cares more about your PR than your blog
What to know about LLM Search: AI cares more about your PR than your blog
What to know about LLM Search: AI cares more about your PR than your blog



Camille Oster
Camille Oster
Camille Oster
Chief Operations Officer - MVPR
Chief Operations Officer - MVPR
Chief Operations Officer - MVPR




PR Data
January 2025
How long should I wait before pitching a new journalist?
How long should I wait before pitching a new journalist?
How long should I wait before pitching a new journalist?



Tom Lawrence
Tom Lawrence
Tom Lawrence
Founder & CEO - MVPR
Founder & CEO - MVPR
Founder & CEO - MVPR




PR Data
October 2024
The top journalists writing about fintech right now
The top journalists writing about fintech right now
The top journalists writing about fintech right now



Tom Lawrence
Tom Lawrence
Tom Lawrence
Founder & CEO - MVPR
Founder & CEO - MVPR
Founder & CEO - MVPR




PR Data
September 2024
The top journalists writing about artificial intelligence right now
The top journalists writing about artificial intelligence right now
The top journalists writing about artificial intelligence right now



Tom Lawrence
Tom Lawrence
Tom Lawrence
Founder & CEO - MVPR
Founder & CEO - MVPR
Founder & CEO - MVPR




PR How to's
September 2024
How to write a PR brief that does 90% of the agency selection work
How to write a PR brief that does 90% of the agency selection work
How to write a PR brief that does 90% of the agency selection work



Camille Oster
Camille Oster
Camille Oster
Chief Operations Officer - MVPR
Chief Operations Officer - MVPR
Chief Operations Officer - MVPR




PR How to's
August 2024
How to navigate the minefield of PR terminology
How to navigate the minefield of PR terminology
How to navigate the minefield of PR terminology



Ben Heath
Ben Heath
Ben Heath
Director of Clients - MVPR
Director of Clients - MVPR
Director of Clients - MVPR




PR How to's
August 2024
Content Formats: How to navigate the minefield of PR terminology
Content Formats: How to navigate the minefield of PR terminology
Content Formats: How to navigate the minefield of PR terminology



Ben Heath
Ben Heath
Ben Heath
Director of Clients - MVPR
Director of Clients - MVPR
Director of Clients - MVPR




PR How to's
August 2024
Why PR agencies are worried about the future of the billable hour
Why PR agencies are worried about the future of the billable hour
Why PR agencies are worried about the future of the billable hour



Tom Lawrence
Tom Lawrence
Tom Lawrence
Founder & CEO - MVPR
Founder & CEO - MVPR
Founder & CEO - MVPR




PR How to's
July 2024
How to create compelling topics for thought leadership articles
How to create compelling topics for thought leadership articles
How to create compelling topics for thought leadership articles



Ben Heath
Ben Heath
Ben Heath
Director of Clients - MVPR
Director of Clients - MVPR
Director of Clients - MVPR




PR Data
June 2024
The top journalists writing about venture capital right now
The top journalists writing about venture capital right now
The top journalists writing about venture capital right now



Tom Lawrence
Tom Lawrence
Tom Lawrence
Founder & CEO - MVPR
Founder & CEO - MVPR
Founder & CEO - MVPR




PR How to's
April 2024
8 rules to writing media-friendly thought leadership articles
8 rules to writing media-friendly thought leadership articles
8 rules to writing media-friendly thought leadership articles



Ben Heath
Ben Heath
Ben Heath
Director of Clients - MVPR
Director of Clients - MVPR
Director of Clients - MVPR




PR How to's
April 2024
Allocating resources to PR as a startup: a guide
Allocating resources to PR as a startup: a guide
Allocating resources to PR as a startup: a guide



Camille Oster
Camille Oster
Camille Oster
Chief Operations Officer - MVPR
Chief Operations Officer - MVPR
Chief Operations Officer - MVPR




PR How to's
April 2024
Your Chat GPT Recipe Book for PR
Your Chat GPT Recipe Book for PR
Your Chat GPT Recipe Book for PR



Ben Heath
Ben Heath
Ben Heath
Director of Clients - MVPR
Director of Clients - MVPR
Director of Clients - MVPR




PR How to's
March 2024
How to do PR in a way that works for your startup - Part 2
How to do PR in a way that works for your startup - Part 2
How to do PR in a way that works for your startup - Part 2



Camille Oster
Camille Oster
Camille Oster
Chief Operations Officer - MVPR
Chief Operations Officer - MVPR
Chief Operations Officer - MVPR




PR How to's
March 2024
How to do PR in a way that works for your startup – Part 1
How to do PR in a way that works for your startup – Part 1
How to do PR in a way that works for your startup – Part 1



Camille Oster
Camille Oster
Camille Oster
Chief Operations Officer - MVPR
Chief Operations Officer - MVPR
Chief Operations Officer - MVPR




PR How to's
February 2024
MVPR Tips for Crisis Communications
MVPR Tips for Crisis Communications
MVPR Tips for Crisis Communications



Camille Oster
Camille Oster
Camille Oster
Chief Operations Officer - MVPR
Chief Operations Officer - MVPR
Chief Operations Officer - MVPR




PR How to's
January 2024
How do success fees for coverage work?
How do success fees for coverage work?
How do success fees for coverage work?



Tom Lawrence
Tom Lawrence
Tom Lawrence
Founder & CEO - MVPR
Founder & CEO - MVPR
Founder & CEO - MVPR



