The MVPR Blog
Your source for PR data and insights on how to build closer relationships with journalists that feed your communications and then business objectives. This blog works hard to demonstrate the science that should sit behind every storyteller.
The MVPR Blog
PR Resources
February 2026
How to Build a Brand Messaging Framework That Actually Differentiates You
How to Build a Brand Messaging Framework That Actually Differentiates You
How to Build a Brand Messaging Framework That Actually Differentiates You


Tom Lawrence
Tom Lawrence
Tom Lawrence
Founder & CEO - MVPR
Founder & CEO - MVPR



PR Resources
February 2026
Press Release Template: Free Downloads for Every Announcement Type
Press Release Template: Free Downloads for Every Announcement Type
Press Release Template: Free Downloads for Every Announcement Type


Tom Lawrence
Tom Lawrence
Tom Lawrence
Founder & CEO - MVPR
Founder & CEO - MVPR



PR Industry view
January 2026
Earned-first Cold Outbound: How can PR help Sales teams build more trust
Earned-first Cold Outbound: How can PR help Sales teams build more trust
Earned-first Cold Outbound: How can PR help Sales teams build more trust


Tom Lawrence
Tom Lawrence
Tom Lawrence
Founder & CEO - MVPR
Founder & CEO - MVPR


PR Industry view
January 2026
How the top AI & Public Relations companies are designing human-in-the-loop processes
How the top AI & Public Relations companies are designing human-in-the-loop processes
How the top AI & Public Relations companies are designing human-in-the-loop processes


Tom Lawrence
Tom Lawrence
Tom Lawrence
Founder & CEO - MVPR
Founder & CEO - MVPR


PR Data
December 2025
How to build media lists that guarantee coverage: why response rate is the only metric that matters
How to build media lists that guarantee coverage: why response rate is the only metric that matters
How to build media lists that guarantee coverage: why response rate is the only metric that matters


Tom Lawrence
Tom Lawrence
Tom Lawrence
Founder & CEO - MVPR
Founder & CEO - MVPR


PR Data
July 2025
What is a writing style fingerprint - and how can you use it?
What is a writing style fingerprint - and how can you use it?
What is a writing style fingerprint - and how can you use it?


Tom Lawrence
Tom Lawrence
Tom Lawrence
Founder & CEO - MVPR
Founder & CEO - MVPR


PR How to's
June 2025
How to Successfully Implement AI in PR Teams: 5 Common Mistakes and Solutions
How to Successfully Implement AI in PR Teams: 5 Common Mistakes and Solutions
How to Successfully Implement AI in PR Teams: 5 Common Mistakes and Solutions


Tom Lawrence
Tom Lawrence
Tom Lawrence
Founder & CEO - MVPR
Founder & CEO - MVPR



PR Data
March 2025
How to measure PR in 2025
How to measure PR in 2025
How to measure PR in 2025


Tom Lawrence
Tom Lawrence
Tom Lawrence
Founder & CEO - MVPR
Founder & CEO - MVPR


PR Industry view
February 2024
What to know about LLM Search: AI cares more about your PR than your blog
What to know about LLM Search: AI cares more about your PR than your blog
What to know about LLM Search: AI cares more about your PR than your blog


Camille Oster
Camille Oster
Camille Oster
Chief Operations Officer - MVPR
Chief Operations Officer - MVPR


PR Data
January 2025
How long should I wait before pitching a new journalist?
How long should I wait before pitching a new journalist?
How long should I wait before pitching a new journalist?


Tom Lawrence
Tom Lawrence
Tom Lawrence
Founder & CEO - MVPR
Founder & CEO - MVPR


PR Data
October 2024
The top journalists writing about fintech right now
The top journalists writing about fintech right now
The top journalists writing about fintech right now


Tom Lawrence
Tom Lawrence
Tom Lawrence
Founder & CEO - MVPR
Founder & CEO - MVPR



PR Data
September 2024
The top journalists writing about artificial intelligence right now
The top journalists writing about artificial intelligence right now
The top journalists writing about artificial intelligence right now


Tom Lawrence
Tom Lawrence
Tom Lawrence
Founder & CEO - MVPR
Founder & CEO - MVPR



PR How to's
September 2024
How to write a PR brief that does 90% of the agency selection work
How to write a PR brief that does 90% of the agency selection work
How to write a PR brief that does 90% of the agency selection work


Camille Oster
Camille Oster
Camille Oster
Chief Operations Officer - MVPR
Chief Operations Officer - MVPR



PR How to's
August 2024
How to navigate the minefield of PR terminology
How to navigate the minefield of PR terminology
How to navigate the minefield of PR terminology


Ben Heath
Ben Heath
Ben Heath
Director of Clients - MVPR
Director of Clients - MVPR



PR How to's
August 2024
Content Formats: How to navigate the minefield of PR terminology
Content Formats: How to navigate the minefield of PR terminology
Content Formats: How to navigate the minefield of PR terminology


Ben Heath
Ben Heath
Ben Heath
Director of Clients - MVPR
Director of Clients - MVPR


PR How to's
August 2024
Why PR agencies are worried about the future of the billable hour
Why PR agencies are worried about the future of the billable hour
Why PR agencies are worried about the future of the billable hour


Tom Lawrence
Tom Lawrence
Tom Lawrence
Founder & CEO - MVPR
Founder & CEO - MVPR


PR How to's
July 2024
How to create compelling topics for thought leadership articles
How to create compelling topics for thought leadership articles
How to create compelling topics for thought leadership articles


Ben Heath
Ben Heath
Ben Heath
Director of Clients - MVPR
Director of Clients - MVPR


PR Data
June 2024
The top journalists writing about venture capital right now
The top journalists writing about venture capital right now
The top journalists writing about venture capital right now


Tom Lawrence
Tom Lawrence
Tom Lawrence
Founder & CEO - MVPR
Founder & CEO - MVPR



PR How to's
April 2024
8 rules to writing media-friendly thought leadership articles
8 rules to writing media-friendly thought leadership articles
8 rules to writing media-friendly thought leadership articles


Ben Heath
Ben Heath
Ben Heath
Director of Clients - MVPR
Director of Clients - MVPR



PR How to's
April 2024
Allocating resources to PR as a startup: a guide
Allocating resources to PR as a startup: a guide
Allocating resources to PR as a startup: a guide


Camille Oster
Camille Oster
Camille Oster
Chief Operations Officer - MVPR
Chief Operations Officer - MVPR


PR How to's
April 2024
Your Chat GPT Recipe Book for PR
Your Chat GPT Recipe Book for PR
Your Chat GPT Recipe Book for PR


Ben Heath
Ben Heath
Ben Heath
Director of Clients - MVPR
Director of Clients - MVPR


PR How to's
March 2024
How to do PR in a way that works for your startup - Part 2
How to do PR in a way that works for your startup - Part 2
How to do PR in a way that works for your startup - Part 2


Camille Oster
Camille Oster
Camille Oster
Chief Operations Officer - MVPR
Chief Operations Officer - MVPR


PR How to's
March 2024
How to do PR in a way that works for your startup – Part 1
How to do PR in a way that works for your startup – Part 1
How to do PR in a way that works for your startup – Part 1


Camille Oster
Camille Oster
Camille Oster
Chief Operations Officer - MVPR
Chief Operations Officer - MVPR


PR How to's
February 2024
MVPR Tips for Crisis Communications
MVPR Tips for Crisis Communications
MVPR Tips for Crisis Communications


Camille Oster
Camille Oster
Camille Oster
Chief Operations Officer - MVPR
Chief Operations Officer - MVPR


PR How to's
January 2024
How do success fees for coverage work?
How do success fees for coverage work?
How do success fees for coverage work?


Tom Lawrence
Tom Lawrence
Tom Lawrence
Founder & CEO - MVPR
Founder & CEO - MVPR



