Our PR Team
Our team combines entrepreneurially-minded PR professionals that have a history of working in senior positions at the top brands and agencies.
Tom Lawrence
Camille Oster
Ben Heath
Tom Lawrence
Founder & CEO
Experience
For the last ten years, Tom has worked within the PR industry to raise the profile of Seed to post IPO startups globally - he’s led campaigns for startups, SMEs and large corporates including companies like Microsoft, Playstation, Circ (acquired by Bird), Polymateria, Babylon Health and Western Digital among others. Most recently he created Edelman’s offering for startups in Germany, helping a number of high-profile companies raise their profile internationally.
Fed up with the lack of data and transparency in the PR industry and after managing the process behind thousands of interactions with journalists, Tom founded MVPR in 2021 to build software capable of automating PR processes, and give marketing teams access to fantastic senior PR professionals supported by AI-enabled software, at a fraction of the cost of using agencies.
Previous Agencies
Tom Lawrence
Camille Oster
Ben Heath
Tom Lawrence
Founder & CEO
Experience
For the last ten years, Tom has worked within the PR industry to raise the profile of Seed to post IPO startups globally - he’s led campaigns for startups, SMEs and large corporates including companies like Microsoft, Playstation, Circ (acquired by Bird), Polymateria, Babylon Health and Western Digital among others. Most recently he created Edelman’s offering for startups in Germany, helping a number of high-profile companies raise their profile internationally.
Fed up with the lack of data and transparency in the PR industry and after managing the process behind thousands of interactions with journalists, Tom founded MVPR in 2021 to build software capable of automating PR processes, and give marketing teams access to fantastic senior PR professionals supported by AI-enabled software, at a fraction of the cost of using agencies.
Previous Agencies
Tom Lawrence
Camille Oster
Ben Heath
Tom Lawrence
Founder & CEO
Experience
For the last ten years, Tom has worked within the PR industry to raise the profile of Seed to post IPO startups globally - he’s led campaigns for startups, SMEs and large corporates including companies like Microsoft, Playstation, Circ (acquired by Bird), Polymateria, Babylon Health and Western Digital among others. Most recently he created Edelman’s offering for startups in Germany, helping a number of high-profile companies raise their profile internationally.
Fed up with the lack of data and transparency in the PR industry and after managing the process behind thousands of interactions with journalists, Tom founded MVPR in 2021 to build software capable of automating PR processes, and give marketing teams access to fantastic senior PR professionals supported by AI-enabled software, at a fraction of the cost of using agencies.
Previous Agencies
Tom Lawrence
Camille Oster
Ben Heath
Tom Lawrence
Founder & CEO
Experience
For the last ten years, Tom has worked within the PR industry to raise the profile of Seed to post IPO startups globally - he’s led campaigns for startups, SMEs and large corporates including companies like Microsoft, Playstation, Circ (acquired by Bird), Polymateria, Babylon Health and Western Digital among others. Most recently he created Edelman’s offering for startups in Germany, helping a number of high-profile companies raise their profile internationally.
Fed up with the lack of data and transparency in the PR industry and after managing the process behind thousands of interactions with journalists, Tom founded MVPR in 2021 to build software capable of automating PR processes, and give marketing teams access to fantastic senior PR professionals supported by AI-enabled software, at a fraction of the cost of using agencies.
Previous Agencies
Tom Lawrence
Camille Oster
Ben Heath
Tom Lawrence
Founder & CEO
Experience
For the last ten years, Tom has worked within the PR industry to raise the profile of Seed to post IPO startups globally - he’s led campaigns for startups, SMEs and large corporates including companies like Microsoft, Playstation, Circ (acquired by Bird), Polymateria, Babylon Health and Western Digital among others. Most recently he created Edelman’s offering for startups in Germany, helping a number of high-profile companies raise their profile internationally.
Fed up with the lack of data and transparency in the PR industry and after managing the process behind thousands of interactions with journalists, Tom founded MVPR in 2021 to build software capable of automating PR processes, and give marketing teams access to fantastic senior PR professionals supported by AI-enabled software, at a fraction of the cost of using agencies.
Previous Agencies
TOGETHER, WE HAVE WORKED WITH CLIENTS THAT INCLUDE
TOGETHER, WE HAVE WORKED WITH CLIENTS THAT INCLUDE
Our Working Principles
We use AI to speed up content ingestion, idea generation and fact finding - but our combined 35 years of experience and leading some of the world's top PR teams is what helps us turn those outputs into newsworthy, high quality stories that deliver on our clients' objectives.
MVPR First Principles
We're focused on providing lean, strategic PR for our clients
We're focused on providing lean, strategic PR for our clients
We're focused on providing lean, strategic PR for our clients
Principle #1
Principle #1
AI-powered, human-crafted
We leverage AI for speed, but our 35 years of PR expertise is what turns insightful content and data into compelling narratives.
Principle #2
Principle #2
Radical time savers
We attribute the highest value to your time. We use voice notes and custom forms to replace lengthy content & messaging calls, and prefer to gather information async or with short interviews if it saves executives and marketers time.
We attribute the highest value to your time. We use voice notes and custom forms to replace lengthy content & messaging calls, and prefer to gather information async or with short interviews if it saves both of us time.
Principle #3
Principle #3
Success-based honesty
Our success fee model means candid feedback, 100% of the time. We’ll tell you if a story needs work - and how to improve it.
Our success fee model means candid feedback, 100% of the time. We’ll tell you if a story needs work - and we'll improve it for you.
Principle #4
Principle #4
Pragmatic problem-solving
Your frustrations are not disputed in awkward conversations, they are opportunities for innovation, in our team and our product.
Principle #5
Principle #5
Data-driven decisions
Real-time journalist data informs 90% of our strategies, not just “finger in the air” experience or media connections.
Principle #6
Principle #6
Absolute transparency in operations
Our platform gives you full visibility into what we do, so we have no interest in making promises we can’t keep or setting deadlines we can’t meet.
Join our team
Join our team
We’re made up of former PR executives, journalists, software engineers, PhDs, designers and more - all working together to change the industry.
Do you like the sound of how we work?
We’re made up of former PR executives, journalists, software engineers, PhDs, designers and more - all working together to change the industry.
Do you like the sound of how we work?
Email us your CV
