Automate reactive PR so you can focus on strategy
The PR Operating System
PR Operating System for In-House teams and Agencies
Search for journalists
AI-powered international journalist search
Find the most relevant journalists using our journalist vector database that's capable of finding journalists writing about the topics your company or client wants to talk about.
Track the strength of relationships
Automatic Data Collection
Keep track of conversations across your entire team and automatically store data that improves pitching effectiveness and informs strategy in the future.
Speed up execution of proactive PR
Customised workflows for specific PR activities
Use custom-built worktops to plan, execute and measure specific activities so that you can track your team's results against each campaign.
Stop drowning in manual processes
Integrated task board and planning tool
Manage and allocate tasks to team members that can be immediately actioned either by your team or your AI assistant.
AI-assisted PR content creation
It's not about replacing humans, but helping them work faster. Give your partnership or sales team the tools to draft content on their own by answering questions with information they already have.
Why MVPR?
Elevate your company’s brand and build trust with your audiences
PR-specific Workflow Automation
Our product has been designed from the ground up by PR professionals that made their name working for the industry's top agencies. We have turned every traditionally manual PR activity into a software process capable of speeding up execution by 5x - giving you time to do more.
On-demand Expert PR Support
Workflow automation only goes so far. We know how valuable it is to have a PR expert on-hand to be a sounding board for ideas and to craft compelling storylines. The best PR talent is available to help you, and all plans come with a dedicated Account Director with 10+ years experience.
Leverage Our Data and AI
Our data and workflow automation means it takes seconds to do PR activities that otherwise take days. Send the right messages to the right journalists at the right time, and secure better PR coverage faster and more affordably.
Integrated Reporting
Traditional PR agencies will tell you it's hard to measure PR, but we disagree. We provide advanced insights on how PR delivers ROI for your business, enabling you to optimise your activities and spend less time doing PR that achieves better results.