How pricing works
Find the plan that suits how you want to work with us
Five short decisions get you from "thinking about it" to a plan that matches your news cycle, your team's bandwidth, and how you'd rather pay.
Define your objectives
Start by deciding what you actually want PR to do for you. Each lens shapes what we measure, who we target, and which stories we push hardest.
Audience-based
Reach a customer or stakeholder audience
Map your audiences, the media they trust, and the journalists they follow. Land coverage exactly where it will have the biggest impact on the people you want to reach.
Best for
Sales-led B2B teams with named accounts
AI Search-based
Improve AI search visibility
Earn coverage in the publications used as trusted sources in AI search results. Earn mentions in content frequently cited by Google, Gemini, Perplexity and Anthropic when someone researches your category.
Best for
Categories where buyers research with LLMs first
Competitor-based
Improve share of voice
Map where competitors are getting covered, find the outlets and angles they don't own, and use those gaps to identify narratives that win.
Best for
Crowded categories and challenger brands
Together we'll refine your messaging and shape the stories that will make you famous
Our senior PR experts work directly with you to sharpen the angles, surface the proof points journalists care about, and decide when to push each story. They drive the strategy, messaging, and content - while you oversee it.
You
Your domain expertise and what's actually happening
Product launches, customer wins, internal data, founder POV
Our expert PR team
Story craft and journalist relationships
Sharper angles, narrative shape, who to pitch and when
Ivy AI
Trend monitoring and admin support
Flags trending topics and emerging stories to the team, handles the admin so the experts focus on you
Decide whether success fees make sense for you
Success fees align our incentives with yours - we earn more when you land bigger coverage.
If your cadence is predictable
Flat monthly fee
A single, forecastable line item. Best when you have a regular drumbeat of announcements and clear quarterly objectives.
Best for
Mature teams, scaleups, in-house comms leads
If your news cycle is unpredictable
Lower base + success fees
Pay less when news is quiet, more when stories land. Coverage targets and fee triggers are agreed upfront so there are no surprises.
Best for
Early-stage founders, new product lines, lumpy news
Run your coverage mix through the simulator below to see your numbers
Get billed monthly or quarterly - whatever fits
Rolling commitments, no long lock-ins. Pay monthly for maximum flexibility, or commit a little further for a small loyalty discount.
Monthly
Pay as you go
Maximum flexibility. Best for teams getting started or testing the engagement.
Billed on the 1st of each month
Standard list price - no discount
Tier upgrades take effect next month
Quarterly
Save 2%One invoice every three months
Fewer invoices for finance to process. A modest loyalty discount on the base fee.
Billed on the 1st of each quarter
2% off the base fee, locked for the quarter
Cancel notice required by quarter end
Every 6 months
Save 5%Half-yearly billing
The biggest discount, two invoices a year. Best for teams with a clear annual budget and a long-term plan.
Two invoices per year
5% off the base fee for the period
Cancel notice required by period end
Select your plan and the tactics to deploy
Select a tier, then choose the tactics you'll run inside it - op-eds, media outreach, awards, podcast pitching, media training. The configurator below tailors your monthly retainer in real time so you can see your number before you book a call.
Success Fees Simulator
Discover how our success-based fees work
Adjust the coverage mix below to estimate your monthly success fees and see whether bundling them into your retainer makes financial sense.
Success fees apply to PR Starter and PR Silver. On PR Gold and PR Hub, success fees are bundled into your monthly retainer.
Media Coverage
Awards & Events
This Month's Breakdown
Charged on top of your monthly retainer, billed only once each KPI is achieved.
Should You Bundle Success Fees?
Bundling gives you one predictable monthly cost - keeping the upside when stories land but capping the spend.
Frequently asked questions
How do the success fees work?
Success fees align our incentives with yours - you only pay when we deliver real coverage. Fees are tiered by publication quality (Domain Authority): National media (DA 90+) £350, Tier 1 (DA 80+) £250, Tier 2 (DA 60+) £200, Tier 3 (DA 40+) £150, Tier 4 (DA 20+) £100. Press mentions under 100 words are charged at 50%. We never charge for syndications.
How do success fees work for announcements?
Success fees for announcements are capped at £1,500 per announcement. The aim is to use one piece of content to generate as much coverage as possible, and you know the maximum cost in advance.
Can I cap my success fees?
Yes. We allow clients to set monthly, quarterly or annual caps on success fees to make budgeting easier. Speak to your account team or our sales team to put the right cap in place.
What kinds of publications can I expect to be featured in?
We use our journalist vector search to find journalists writing about your topics right now. This typically includes national publications covering specific niches, relevant industry trade media, and business-focused press. We only charge for coverage from journalists we pitched directly - all of which you see and approve on the MVPR platform.
How much coverage can we expect to get every month?
Coverage depends on several factors: how many newsworthy announcements you have, which plan you choose (which determines how much time we dedicate), how quickly you can review content, and your company's maturity. Book a discovery call with our team and we can provide specific expectations based on your objectives.
Are there any long-term contracts or commitments required?
No. All subscriptions are monthly-rolling by default and can be ended with 30 days of notice. We don't have lengthy contracts or retainers unless you choose to benefit from our half-year (10% off) or annual (15% off) payment discounts.
How do the monthly rolling contracts work?
We don't believe in locking companies into retainers or lengthy contracts. Our subscriptions are designed to be flexible and month-to-month, so you can cancel with 30 days of notice.
Is there a discount available for annual subscriptions?
Yes. Annual subscriptions receive a 15% discount. There is also a 10% discount for purchasing a half-year subscription upfront. Book a call with our team to set this up.
Can I upgrade or downgrade my plan at any time?
Absolutely. You can upgrade or downgrade at any time. Upgrades take effect immediately with prorated billing. Downgrades take effect at the start of your next billing cycle.
Can I add additional features or services to my existing plan?
Yes - flexibility is key. You can add tactics or services at any time. Changes in billing will be prorated for the current cycle.
Do you offer custom pricing plans for large enterprises?
Yes. If our standard plans don't fit your needs, we can create a custom arrangement. Book a call with our sales team or email tom@mvpr.io.
What is your refund policy?
We've grown entirely via word of mouth and our reputation is incredibly important to us. We judge every refund on a case-by-case basis - the most important thing is that you receive a fair exchange of value.