Monthly Retainer + Success Fees for Coverage

We don't believe in locking clients into six or twelve month contracts. If you find value in what we do, you'll stay with us.

Step 1 — Choose your plan

PR Starter

£1,499/mo

+ VAT · + success fees

Pick 1 tactic

1 Senior Expert · Bi-weekly catch-ups

30-day notice

PR Silver

£2,999/mo

+ VAT · + success fees

Pick 2 tactics

2 Senior Experts · Weekly catch-ups

90-day notice

Most Popular

PR Gold

£4,999/mo

+ VAT · success fees included

Pick 4 tactics

2 Senior Experts · Weekly catch-ups

90-day notice

Enterprise

PR Hub

From £9,999

+ VAT · success fees included

PR Gold in the primary market + distribution in up to 6 more

2 Senior Experts · Weekly catch-ups

90-day notice

Success fees apply to PR Starter and PR Silver. On PR Gold and PR Hub, success fees are bundled into your monthly retainer.

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Aligned incentives

We only charge a success fee when we deliver a result. That means our incentives are directly aligned with yours — we win when you win.

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No two months are the same

Coverage depends on your milestones, news cycle, and how much newsworthy content you have to share. Success fees reflect that reality fairly.

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You choose how to pay

Pay as results come in, or bundle success fees into your monthly retainer for one predictable price. The choice is yours.

Success fees are charged when agreed KPIs are achieved — billed once coverage is published or a result is confirmed. Adjust the coverage mix below to estimate your monthly success fees and see whether bundling them into your retainer makes financial sense.

Media Coverage

National Media Coverage

Domain Authority 90+ · £350

£350

Tier 1 Media Coverage

Domain Authority 80+ · £250

£500

Tier 2 Media Coverage

Domain Authority 60+ · £200

£200

Tier 3 Media Coverage

Domain Authority 40+ · £150

£300

Tier 4 Media Coverage

Domain Authority 20+ · £100

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Press Mentions

Under 100 words · 50% of full piece value · £50

£150

Awards & Events

Speaking Engagement (Panel)

Earned — Events · £500

£500

Speaking Engagement (Keynote)

Earned — Events · £1,000

—

Award Shortlist

Awards · £250

—

Award Win

Awards · £500

—

Podcast Guest Appearance

Podcast · £500

—

This Month's Breakdown

1×National Media Coverage£350

2×Tier 1 Media Coverage£500

1×Tier 2 Media Coverage£200

2×Tier 3 Media Coverage£300

3×Press Mentions£150

1×Speaking Engagement (Panel)£500

Total success fees this month

£2,000 + VAT

Charged on top of your monthly retainer, billed only once each KPI is achieved.

Should You Bundle Success Fees?

PR Starter — Bundle for

£500/month

✓ Save £1,500 this month

Bundling is cheaper at this coverage level. You'd pay £500 instead of £2,000.

PR Silver — Bundle for

£1,000/month

✓ Save £1,000 this month

Bundling is cheaper at this coverage level. You'd pay £1,000 instead of £2,000.

Bundling gives you one predictable monthly cost — keeping them separate means you're only billed when KPIs are achieved.

Ready to talk through your options?

Book a discovery call and we'll walk you through what success fees look like for your goals.

Press Release Coverage

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£1,500 cap per press release

When MVPR distributes a press release to journalists on your behalf, total success fees for coverage generated by that release are capped at £1,500 — unless a higher limit is agreed in advance.

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50% fee for syndicated coverage

Coverage generated through press release syndication is charged at 50% of the standard success fee for that coverage tier.

How It Works

Mailbox

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Currently viewing

Finn

Wired

Jordan

Bloomberg