PR for the AI era
GLOBAL MEDIA OUR CLIENTS CONTINUE TO BUILD RELATIONSHIPS WITH
PR Services
Start with data and analytics
Every company is unique: your customer segmentation is unique, your mission, values and vision are unique. So we start by analysing your customers, company stakeholders, and then your competitors. Using our proprietary methods and technology we'll create PR and audience data and insights that will subsequently inform your strategy.
Create the strategy and define tactics
Using our analysis, we'll work with you to develop a strategy that meets your business objectives and supports revenue growth at the top and in the middle of the funnel. We'll define your audiences, channels, messages and tactics, creating a concrete strategy that will provide the backbone for fast execution.
Craft differentiated narratives
We may leverage AI for operating speed, but it's our 35 years of PR experience that allows the team to put the work into your messaging and storytelling, ensuring your content consistently generates signal rather than noise. We'll craft story hooks that build on your messaging strategy but leave room for flexible applications in reactive and proactive pitches.
Build fame with your audiences
This is where our software and data comes into its own. Using your unique positioning, we'll use our vector database and data feeds to keep track of the media we know your audiences trust. Handing tasks off between our senior team and trained AI, we move from analysis to reactive and proactive execution in seconds, increasing execution speed by 400%, while our software gives you access to view all of this.
Use data, it removes bias which inhibits performance
We use data from tens of thousands of conversations with journalists to determine who to pitch. We don't use newswires or spray and pray tactics, because the data shows that doesn't work. And, when you can find the journalists most likely to write about you in seconds and personalise messages to them based on historical response rates, why would you.
Measurement that improves efficiency and aligns with marketing
Imagine PR metrics that helped your agency execute faster and more efficiently, reducing the number of hours your team and theirs spent doing PR, and provided data that meant ROI could be measured with the same yard stick as paid channels. We got tired of old school PR metrics, so we came up with a new approach - one that you can use to attribute accurately and relate to business objectives.
Testimonials
Co-Founder & Head of Growth at Cosine
CEO at Scayl
CEO at Deasie
