How do success fees for coverage work?

Success fees for coverage are designed to align MVPR's incentives with our customers' objectives.

When the company or its employees are named in the media as a result of interactions with journalists on MVPR, MVPR is entitled to success fees for each piece of coverage that subsequently appears. We do not count syndications!

Our success fees are tiered, and calculated based on the number of words and Domain Authority rankings of publications, independently provided by Moz.com as follows:

• National Media Coverage (Domain Authority 90+/100) - £350.00 + VAT
• Tier 1 Media Coverage (Domain Authority 80+/100) - £250.00 + VAT
• Tier 2 Media Coverage (Domain Authority 60+/100) - £200.00 + VAT
• Tier 3 Media Coverage (Domain Authority 40+/100) - £150.00 + VAT
• Tier 4 Media Coverage (Domain Authority 20+/100) - £100.00 + VAT
• Press Mentions (Word Count is lower than 100 words, Domain Authority 20+/100) - 50% of full price + VAT

Success for Announcements

Success fees for announcements are capped £2,000 per announcement.

The aim of an announcement is to use one piece of content to get as much coverage as possible, and it's only right that you know the maximum cost of distributing an announcement in advance.

For example, if you get:

2 x Tier 1 Coverage = 2 x £250 + VAT = £500 + VAT

5 x Tier 2 Coverage = 5 x £200 + VAT = £1,000 + VAT

5 x Tier 3 Coverage = 5 x £150 + VAT = £750 + VAT

3 x Tier 4 Coverage = 3 x £100 + VAT = £300 + VAT

Without the success fee coverage cap, you would be charged £2,550 + VAT.

However, with the announcement cap in place, the total fee is capped at £2,000 + VAT.