How to create compelling topics for thought leadership articles

When companies onboard onto MVPR, we always start by interviewing them against the same set of 9 questions.

These are the questions that we've found are the best at extracting differentiated insights that we can turn into newsworthy thought leadership.

40+ years of PR experience distilled into 9 questions that we have used across hundreds of companies:

1. What was your leadership team’s Eureka moment?
2. Did you have prior experience in this industry? Give us some details!
3. What is it about your USP or way of working that makes clients choose you over competing solutions?
4. How do you see yourself influencing the industry that you’re in long term?
5. What are the key challenges your industry is facing that you can help solve better than competitors?
6. What is your favourite story to tell about your business?
7. What kind of data or insights does your company collect which could tell an interesting story about your company’s market opportunity?
8. What never seems to get covered by the media, yet is an interesting development or challenge for your sector?
9. What is one controversial or contrarian insight that you or your team holds about your industry?