PR Agency Pricing

Clients customise a monthly subscription

A guide to what to expect across Starter, Silver, Gold and Custom. Final strategy and tactics will depend on the discussions we have with you.

Subscriptions compared

PR Starter

£1,499 / month + VAT

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Success fees

Charged on coverage, in addition to the subscription.

Coverage guide

2 - 15 pieces of coverage

Varies with the news announcements we are able to leverage.

Account setup

Storymining to develop thought leadership topics and angles for target publications. We execute on what we know works, under your direction.

TacticsSelected alongside announcing your news.

Select 1 tactic

  • Op-eds and thought leadership, up to 2 per quarter
  • Interview and relationship-building pitching, up to 5 journalists per quarter
Press releases

Up to 2 per quarter, managed end to end: writing, collaborating, distribution and reporting.

Analysis and strategy
  • Storymining only, covered under account setup.
Account team

1 MVPR senior expert. Bi-weekly catch-up.

Software access

Full access to MVPR software for the accounts your MVPR team manages.

PR Silver

From £2,999 / month + VAT

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Success fees

Charged on coverage, in addition to the subscription.

Coverage guide

KPIs agreed with you

Varies with the news announcements we are able to leverage.

Account setup

ICP analysis and an initial strategy session in your first month, where applicable. We set the PR strategy and use a range of tactics to reach your objectives.

TacticsSelected alongside announcing your news.

Select 2 tactics

  • Op-eds and thought leadership, up to 2 per quarter
  • Interview pitching, up to 20 journalists per quarter
  • Event speaking, 10 pitches per half year
  • Award pitching, 15 pitches per half year
  • Podcast pitching, 10 pitches per half year
  • Strategic social copywriting, 2 posts per week
Press releases

Up to 1 per month, managed end to end: writing, collaborating, distribution and reporting.

Analysis and strategy
  • Media messaging document and press kit
  • Storymining for thought leadership topics and media angles
  • A calendar of upcoming product, partner, operating and funding milestones
  • Media lists segmented by the journalists and publications that signal high trust with your ICP
Account team

2 MVPR senior experts. Weekly catch-up.

Software access

Full access to MVPR software for the accounts your MVPR team manages.

PR Gold

From £4,999 / month + VAT

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Success fees

Included in the subscription.

Coverage guide

KPIs agreed with you

Set in discussion with each client to match specific requirements.

Account setup

ICP analysis and an initial strategy session in your first month, where applicable. We set the PR strategy and use a range of tactics to reach your objectives.

TacticsSelected alongside announcing your news.

Select 4 tactics

  • Everything in Silver, with interview pitching up to 30 journalists per quarter
  • Media training session, 1 per year
  • Crisis support, defined during scoping
Press releases

Up to 2 per month, managed end to end: writing, collaborating, distribution and reporting.

Analysis and strategy
  • Media messaging document and press kit
  • Storymining for thought leadership topics and media angles
  • A calendar of upcoming product, partner, operating and funding milestones
  • Media lists segmented by the journalists and publications that signal high trust with your ICP
Account team

2 MVPR senior experts. Weekly catch-ups.

Software access

Full access to MVPR software for the regional accounts your team manages.

Custom

To be scoped during discussion

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Success fees

Included in the subscription.

Coverage guide

KPIs agreed with you

MVPR supports all the content required to execute the strategy.

Account setup

Corporate communications materials, core messaging and narrative iteration, and strategic direction from a central English-speaking hub.

TacticsSelected alongside announcing your news.

All of it, run centrally

  • Distribution and coordination of international announcements
  • Proactive media pitching
  • Reactive commentary and newsjacking
  • Opinion and thought leadership
  • Award support, 10 submissions per year
Press releases

All content required to execute the strategy, across every region in scope.

Analysis and strategy
  • Global PR coordination across Europe (2 regions), the US, Canada, LATAM, Africa, the Middle East, Asia and ANZ
  • Content and announcement distribution managed with your regional in-house teams and local agencies
  • Global measurement coordinated through MVPR's software
Account team

A central English-speaking PR hub, integrated with your regional teams.

Software access

Full access across every market in scope, with global measurement in one place.

Custom is best for

Companies that need a tightly integrated team capable of coordinating international announcements, and managing information flows and other external teams and communications processes with regional and local marketing resources and agencies.

Talk to the people who will run your account.

No junior handover. The team you meet is the team that does the work.

Schedule a free consultation

Success Fees Simulator

Discover how our success-based fees work

Adjust the coverage mix below to estimate your monthly success fees and see whether bundling them into your retainer makes financial sense. The coverage itself is earned by the three approaches we can take.

Success fees apply to PR Starter and PR Silver. On PR Gold and Custom, success fees are bundled into your monthly retainer.

Media Coverage

National Media Coverage
DA 90+ · £350
1
£350
Tier 1 Media Coverage
DA 80+ · £250
2
£500
Tier 2 Media Coverage
DA 60+ · £200
1
£200
Tier 3 Media Coverage
DA 40+ · £150
2
£300
Tier 4 Media Coverage
DA 20+ · £100
0
—
Press Mentions
Under 100 words · £50
3
£150

Awards & Events

Speaking Engagement (Panel)
Earned · £500
1
£500
Speaking Engagement (Keynote)
Earned · £1,000
0
—
Award Shortlist
Awards · £250
0
—
Award Win
Awards · £500
0
—
Podcast Guest Appearance
Podcast · £500
0
—

This Month's Breakdown

1×National Media Coverage£350
2×Tier 1 Media Coverage£500
1×Tier 2 Media Coverage£200
2×Tier 3 Media Coverage£300
3×Press Mentions£150
1×Speaking Engagement (Panel)£500
Total success fees this month£2,000 + VAT

Charged on top of your monthly retainer, billed only once each KPI is achieved.

Should You Bundle Success Fees?

PR Starter Bundle
£500/month
Save £1,500 this month
Bundling is cheaper at this coverage level. You'd pay £500 instead of £2,000.
PR Silver Bundle
£1,000/month
Save £1,000 this month
Bundling is cheaper at this coverage level. You'd pay £1,000 instead of £2,000.

Bundling gives you one predictable monthly cost - keeping the upside when stories land but capping the spend.

Frequently asked questions

How do the success fees work?

Success fees align our incentives with yours - you only pay when we deliver real coverage. Fees are tiered by publication quality (Domain Authority): National media (DA 90+) £350, Tier 1 (DA 80+) £250, Tier 2 (DA 60+) £200, Tier 3 (DA 40+) £150, Tier 4 (DA 20+) £100. Press mentions under 100 words are charged at 50%. We never charge for syndications.

How do success fees work for announcements?

Success fees for announcements are capped at £1,500 per announcement. The aim is to use one piece of content to generate as much coverage as possible, and you know the maximum cost in advance.

Can I cap my success fees?

Yes. We allow clients to set monthly, quarterly or annual caps on success fees to make budgeting easier. Speak to your account team or our sales team to put the right cap in place.

What kinds of publications can I expect to be featured in?

We use our journalist vector search to find journalists writing about your topics right now. This typically includes national publications covering specific niches, relevant industry trade media, and business-focused press. We only charge for coverage from journalists we pitched directly - all of which you see and approve on the MVPR platform.

How much coverage can we expect to get every month?

Coverage depends on several factors: how many newsworthy announcements you have, which plan you choose (which determines how much time we dedicate), how quickly you can review content, and your company's maturity. Book a discovery call with our team and we can provide specific expectations based on your objectives.

Are there any long-term contracts or commitments required?

No. All subscriptions are monthly-rolling by default. We don't have lengthy contracts or retainers unless you choose to benefit from our half-year (10% off) or annual (15% off) payment discounts.

How do the monthly rolling contracts work?

We don't believe in locking companies into retainers or lengthy contracts. Our subscriptions are designed to be flexible and month-to-month.

Is there a discount available for annual subscriptions?

Yes. Annual subscriptions receive a 15% discount. There is also a 10% discount for purchasing a half-year subscription upfront. Book a call with our team to set this up.

Can I upgrade or downgrade my plan at any time?

Absolutely. You can upgrade or downgrade at any time. Upgrades take effect immediately with prorated billing. Downgrades take effect at the start of your next billing cycle.

Can I add additional features or services to my existing plan?

Yes - flexibility is key. You can add tactics or services at any time. Changes in billing will be prorated for the current cycle.

Do you offer custom pricing plans for large enterprises?

Yes. If our standard plans don't fit your needs, we can create a custom arrangement. Book a call with our sales team or email tom@mvpr.io.

What is your refund policy?

We've grown entirely via word of mouth and our reputation is incredibly important to us. We judge every refund on a case-by-case basis - the most important thing is that you receive a fair exchange of value.

Not sure which package fits?

Tell us what you are announcing over the next two quarters and we will tell you which package covers it. If you would rather read first, how we work with clients sets out the delivery cycle end to end.

Book a scoping call