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The AI PR Operating System

The only AI platform built for enterprise PR teams

Unified visibility across all PR activities

Task board for managing internal teams and agencies

A central hub to manage internal tasks and allocate work to external agencies - so nothing falls through the cracks.

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Calendar
Taskboard
Filters
June 01 - 05
Today
Weekly
In Progress
Add Task
Mon 1
Tue 2
Wed 3
Thu 4
Fri 5
8AM
Scan Opps
Newsjacking
Newsjacking
Newsjacking
Scan Opps
9AM
Helix Press Release
TL
M
+
UK
DE
+5
10AM
Reuters Interview
M
S
+
EU
11AM
Customer Win An.
TL
M
+
UK
Review String AI Testimonial
M
+
FR
12PM
Review: AI in PR op
S
TL
+
UK
Review: SXSW speaking op
S
+
US
Review Case Studies
M
+
NL
1PM
Coverage scan
Coverage scan
Coverage scan
Ivy
Boards, briefs, and brilliant ideas
Ivy/messages/4OO4
Sarah Chen has just visited the press page
12:09
Ivy/monitor/bf4j
The Stack has just published your UK customer win announcement
12:51
Ivy/monitor/Z1EC
Deals Editor has just published the story on Helix in FundingBeat.
14:11
Your message

Use unique data to build deeper relationships

Semantic journalist search in 14 languages

Find the most relevant journalists instantly using semantic search that surfaces reporters based on response and coverage rates for topics they're already writing about.

Learn how this works
Product News
Journalist
Note
DA
📨
📄
Activity
AC
Amit C.
Editor · Pulse Tech
Add note 🖉
57 / 100
20d 16h 9m
100%
30%
30%
OP
Owen Patel
Founder · AI Journal
Add note 🖉
42 / 100
4d 15h 58m
59%
29%
17%
AW
Anna W.
Deputy Editor · Startup Press
Add note 🖉
46 / 100
3d 1h 10m
74%
25%
24%
VR
Vinod R.
Senior Reporter · Silicon Cast
Add note 🖉
51 / 100
15h 9m
79%
10%
10%
Contacted · 29 May 2025
LV
Lana V.
Careers Reporter · Silicon Press
Add note 🖉
83 / 100
1d 4h 28m
64%
10%
10%
PC
Patrick C.
Reporter · Wall St. Press
Add note 🖉
94 / 100
4m 57s
38%
6%
-
Contacted · 27 Jan 2026
Engagement · Patrick C.
×
RESPONSE TIME
4m57s
FIRST RESPONSE
6m34s
RESPONSE RATE
76%
COVERAGE RATE
12%
Publishing days
Mon
Tue
Wed
Thu
Fri
EW
Eliza W.
News Reporter · PR Week
Add note 🖉
66 / 100
1d 13h 54m
67%
4%
4%
Contacted · 14 Jun 2024
AL
Allison C.
Editor-in-chief · PR Daily
Add note 🖉
71 / 100
3d 6h
-
2%
-
Contacted · 20 Oct 2025
DS
Dougal S.
Senior Correspondent · Business L.
Add note 🖉
57 / 100
6m 43s
80%
-
-
AM
Alyssa M.
Reporter · Marketing Brew
Add note 🖉
54 / 100
-
100%
-
-
Contacted · 22 Dec 2025
LT
Lucy T.
Staff Writer · Marketing Week
Add note 🖉
74 / 100
-
-
-
-
JD
Josh D.
Editor · Business Lead
Add note 🖉
57 / 100
-
21%
5%
5%
BB
Berenice B.
Editor · Quantum Edge
Add note 🖉
55 / 100
14h 10m
89%
16%
16%
PC
Patrick C.
Reporter · Wall St. Press
×
Topics
Digital media (1)
Marketing (1)
Sponsorships (1)
Earnings (1)
Industries
Advertising (3)
Technology (2)
Marketing (2)
Food & bev (1)
Keywords
Advertising
AI
YouTube
Upfront
Brand

Enable your existing agency

Collaborate on journalist outreach seamlessly

Create a more transparent and data-driven relationship with your existing agency. Collaborate on outreach, targeting, reporting and objectives in one place.

Agency assigned
MVPR · UK
JT
MK
+2
4 collaborators · 12 active tasks
MVPR · 14 min ago
"Approved the FT pitch - ready to send when you are."
1
In Progress
2
Ready
3
In Review

Stay on-message everywhere

Customisable review system designed for each use case

Evaluate each pitch before it leaves your inbox so that you can ensure it adheres to your official messaging and brand guidelines.

See how it works
Ivy / threads / PWtu
»
Review all pitches to ensure messaging stays consistentQuality check · 6 criteria scored
Does the pitch convey why this perspective is relevant right now?
9
Can the spokesperson be confirmed credible within 60 seconds?
9
Is the pitch free from spelling or grammatical errors?
6
in-housein-house (use a standard hyphen)
London-based, frequently works with CMOs and comms leads on this exact shift; and can do a quick call.
Tom Lawrence is London-based and frequently works with CMOs and comms leads on this exact shift; he can do a quick call.
Does the pitch reference any of MVPR's clients?
10
Does the pitch align with MVPR's official messaging and values?
8
Overall8.29 / 10✓ Pass
Draft Sell-inCreate ChaserApply edit
Ivy/threads/PWtu
The latest quality check is in:
Overall score: 8.29 / 10 → Pass
Key points:
Relevance: Strong, clearly newsworthy angle that builds on Jasmine's AI Mode piece.
Credibility: Tom is clearly identified with press kit + LinkedIn links.
Compliance: No client names referenced; fully aligned with guidelines.
Language: One minor tweak suggested.
You're good to send once you've applied that small edit.17:10
Draft Sell-in
Create Chaser
Check for Coverage
Your message
+

As-it-happens coverage tracking

Response and coverage rates all around the world

Track developing conversations across your entire company and understand in real-time what can improve message cut-through market to market.

See how we measure PR in 2026
Company announcement
Live · Updating
Last update 2 min ago
Helix · IPO Announcement · live coverage
Coverage so far
7
+3 today
Pickups across tier-1 and trade
Average DA
89.3
Based on Moz.com
Estimated reach
24.6M
+4.8M today
Unique monthly visits
Outreach in flight
18
of 41 sent
Awaiting reply or decision
Coverage Feed
Every pickup, reply, and pass - in order
All12
Coverage7
Replies3
Passes2
10:17 AM
FIRST
SC
Coverage live·BloombergTIER 1
S. Carter published the launch story on Helix's IPO debut.
DR 9195M monthly visits · Embargo respected · 17 min after lift
Open story
12:51 PM
JW
Coverage live·Financial Times
Lex column ran an in-depth analysis of Helix's S-1 filing.
DR 9250M monthly visits · Press kit + interview · 2 hr embargo
Open story
2:13 PM
MB
Team note·M. Bennett
Markets Insider syndicated the wire; positive sentiment lift across retail trader feeds.
VISIBLE TO CLIENT
9:32 PM
NEW
LK
Journalist pass·TechCrunch
L. Kim said it's a pass for now - angled away from late-stage IPO listings this quarter.
Logged automatically from reply · Ivy tagged as not a fit
View thread

Measurement API and MCP

Export your coverage, efficiency and relationship data into your own dashboard

Use our API and MCP connections to export your team's global PR efforts so that your marketing team can see a better picture of what's building trust.

See how we measure PR in 2026
Publications tracked
73
↑ 24 with MVPR relationship
Combined monthly reach
505M
Organic traffic / month
Median response time
4.4 hrs
Fastest reply · 3 min
Coverage rate
48% / 11%
Responded · Covered
Response & coverage rates by quarter
Clear improvement from Q2 2024 onwards as pitch targeting sharpened.
Response
Coverage
Pitches
Q2 '24
Q3 '24
Q4 '24
Q1 '25
Q2 '25
Q1 '26
Journalist
Publication
DR
Reach
Status
Erin Griffith
New York Times
94
156M
Responded
Kai Nicol-Schwarz
Sifted
78
2.1M
Nurturing
Tom Allen
AI Journal
61
320K
Covered
Vanessa Houlder
Financial Times
91
48M
Pitched

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