For In-House Communications Teams
Give your PR team an AI operating system
The PR operating system built for in-house comms teams and their agencies. Manage activities across agencies and markets, improve results, and access insights that improve strategy.
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The AI PR Operating System
The PR operating system for in-house teams
Every market, agency and campaign lives in one place
Manage every market and agency from one dashboard
Replace scattered tools with a single platform for every market and agency to track tasks and next steps.
- 01Get notified about tasks and collaborate with agencies and stakeholders through approvalsTasks update as they are worked on, and members can customise notifications about activities.
- 02Dual brand and agency taskboard views, with customisable permissionsYour taskboard shows the tasks in progress across every agency and market, so teams can spot bottlenecks early.
- 03All decision-making context stays in one placeEvery drafted pitch, reply and content review has its own task, with quick links to the next action on the critical path.
AI-powered search across every sector
Use data to inform journalist targets for every story
Use historical behavioural data to give your brand the best chance of earning coverage and building deeper relationships.
- 01A human understanding of what journalists write aboutSemantic search finds journalists from everything they have written, not only the keywords on their profile.
- 02Suggestions use historical response times and coverage ratesYou can search for journalists who write about a theme and are statistically likely to respond in the next 4 hours.
- 03Proprietary enrichment for every journalistThe Chrome plugin and enrichment process means teams can manage admin and journalist list hygiene without losing time for strategic work.
Context that increases in value over time
Media knowledge moves out of people's heads and into a shared workspace
Capture all communication between the media, your in-house team and external agencies, creating a visible working history to learn from
- 01Journalist preferences are stored as context for the futureWhat each journalist wants, and what you already shared with them are all recorded on the journalist profile.
- 02Conversation history lives centrallyInteraction history stays pinned to your brand rather than individuals or external teams.
- 03Relationship data lasts and focuses on depthPitches, replies and placements build a picture of each relationship, across every person and agency that touches it.
One source of reference for your brand
Check every pitch against approved messaging
Messaging held in one place and verified against every external message, whether your team or your agencies send it.
- 01Customisable AI checks for every outgoing messageYour team and agencies can make sure all journalist-facing content passes quality, structure and messaging checks.
- 02Adjust checks to the message type or intentMonitor quality, writing style, data points and exclusions to the needs of your brand and each market.
- 03A safety net for your brandYour team and your agencies can do outreach without the stress of sending damaging messages or off-brand wording.
PR agents designed to assist
Faster execution across essential workflows
Custom workflows for topic, publication and journalist research, task management, newsjacking, distribution, coverage tracking and reporting.
- 01Read the news and draft responses overnightAutomated newsjacking, opportunity responses and follow-up emails, with pitches drafted overnight across every market.
- 02Prepare announcements and distribute them in minutesAgents assemble the background information, the angle and the target list.
- 03AI built to assist, not to operateAI-assisted work only happens after a user confirms it, and all external delivery needs approval from your team. The platform reduces manual work, but your team stays the final judge of whether content meets your brand's needs.
Coverage, relationships, performance, all visible
Transparent reporting that shows effort as well as outcomes
See exactly what is happening, and the effect comms decisions have on coverage, journalist relationships and campaign performance.
- 01Live dashboards that show the work and build trustShow leadership where your team and agencies focus their effort, and which journalists at those publications get pitched.
- 02Effort as well as outputLeadership teams can see the strength of media relationships directly, and assess progress as well as outcomes.
- 03Budget reviews get easierLeadership teams can see the numbers at any time if you want, so reviews become conversations as well as a presentation of results and spend.
The cost of including less-relevant journalists on press lists
Book average 10.8%
Replied and covered
published for this brand
23.8%
753
23.8%
753 pitches · 2.20x the book average
2.20x
Never contacted
the fresh list
10.7%
2,828
10.7%
2,828 pitches · 0.99x the book average
0.99x
Replied, never covered
engaged, nothing published
8.0%
162
8.0%
162 pitches · 0.74x the book average
0.74x
The question, asked of the MVPR MCP in Claude
Can you use the MVPR MCP to analyse whether it's worth adding journalists with a low chance of covering news to a list? Are there any downsides?
How data lets you adapt operating models
Your own data available via MCP, designed to inform strategy
Export the message, coverage, efficiency and relationship data from across your brand into your own dashboard as it happens.
- 01Deep insights make coverage forecasts more accurateData insights make results much easier to forecast, which reduces the risk of allocating budget and resources.
- 02Query your PR data with prompts, not codeThe MCP lets your teams export PR data as it happens. Marketing teams can map PR activity to rising brand trust, and comms leaders can adjust tactics.
- 03Benefit from MVPR-wide benchmarksAccess MVPR's historical data and benchmarks, and benefit from insights gathered before you became a user.
Best send slot by pitch type
5,480 pitches
Pitch type
Best slot
Slot rate
Type average
Thursday · 12–2pm · type average 17.4%
Thursday · 12–2pm
28.9%
17.4%
Wednesday · 8am · type average 6.3%
Wednesday · 8am
24.7%
6.3%
Tuesday · 12–2pm · type average 13.7%
Tuesday · 12–2pm
22.7%
13.7%
Wednesday · before 8am · type average 10.6%
Wednesday · before 8am
21.3%
10.6%
Slot rate = expected coverage rate when a pitch is sent in that slot.
MVPR data benchmarks
Benefit from insights that increase coverage for your brand
An example of the data we already collect: these are insights gathered from 5,480 pitches to journalists from a broad mix of brands.
- 01Newsjacking outcomes peak when you pitch the journalist on Wednesday morning, and are not worth the time on Friday.
- 02Thought leadership pitches are most successful when you send them on Thursday at lunchtime.
- 03Announcements are twice as likely to earn coverage when the embargo lifts on Tuesday between 10am and 11am, than at the same time on Monday or Thursday.