Special Projects
Tools we built to solve our own problems
We run a PR agency. When we couldn't find software that worked the way we needed it to, we built it ourselves. Some of those experiments became Ivy. These are the ones still in the lab.
Newsworthiness Scorer
Describe your story angle and score it against the 10 factors journalists actually use to decide what's worth covering. Get a tier rating (Tier 1 through Owned Media Only), a factor-by-factor breakdown, and three specific ways to strengthen your pitch.
Writing Style Fingerprint
Paste a writing sample and get a detailed analysis across 63 linguistic dimensions — sentence structure, tone of voice, vocabulary, grammar, and rhetoric. We built this to solve a real problem: maintaining author voice at scale across ghostwritten content.
Brief Generator
AI-powered PR brief generation. Answer a structured set of questions about your company, goals, and target media — get a complete, ready-to-share PR brief back. We use a version of this internally at the start of every new client relationship.
Trust & Nested Selling
An exploration of how trust operates in high-consideration B2B sales — and how nested selling (selling the relationship before the service, the service before the outcome) changes conversion dynamics. Part research, part framework.
From lab to product
Special projects became Ivy
The journalist database, pitch engine, and coverage tracking tools we built for our own campaigns are now available as a standalone product. Everything we ship, we use.