From MVPR
Our AI, Data and Public Relations Blog
Press Release Template: Free Downloads for Every Announcement Type
Download 4 free press release templates - product launches, funding rounds, partnerships and more - with structure guidance from a working PR agency.
24 min read · February 2026
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Industry View
The Best Digital PR Agencies in the UK (2026)
The UK's best digital PR agencies for tech, B2B, and scale-ups — ranked by results, AI capability, and Tier 1 media reach. Updated April 2026.
9 min read · April 2026
How To
How to Do PR for Startups: A Practical Guide (2026)
A practical guide to doing PR for startups in 2026 - no agency needed. Target the right publications, pitch journalists cold and build consistent coverage.
15 min read · April 2026
How To
Best PR Agencies for Startups (2026)
We reviewed the top PR agencies for startups in 2026. Compare pricing, specialisms, and approach to find the right fit for your stage and budget.
9 min read · June 2026
Tool Reviews
Best PR Software Tools for Startups: Market Mapping 2026
A market map of the best PR software tools for startups - compare MVPR's PR operating system with monitoring, AI writing, transcription and analytics tools.
4 min read · February 2026
How To
8 rules to writing media-friendly thought leadership articles
8 rules for writing thought leadership that editors actually want — compiled from Sifted and TechCrunch op-ed guidelines, plus MVPR’s own editorial standards.
4 min read · April 2024
How To
Allocating resources to PR as a startup: a guide
How much should a startup spend on PR, when to start, and what to do in-house vs. outsource? A practical resource allocation guide from MVPR.
4 min read · April 2024
How To
Content Formats: How to navigate the minefield of PR terminology
A plain-English guide to PR content formats: what each one is, when to use it, and how it differs from the other types your agency or team might propose.
4 min read · August 2024
Industry View
Earned-first Cold Outbound: How can PR help Sales teams build more trust
Cold outbound converts at 0.3%. Earned-first outbound converts at 12.1%. Here’s the data behind why leading with PR-earned trust transforms B2B sales results.
4 min read · January 2026
How To
Earned Media Strategy: How to Build Coverage That Compounds
A practical guide to building an earned media strategy that generates consistent coverage - story development, relationships and measuring what matters.
12 min read · March 2026
How To
How do success fees for coverage work?
How success fees for PR coverage work: what they include, how they’re priced, and why aligning agency incentives with your outcomes changes the dynamic.
4 min read · January 2024
Data & Research
How long should I wait before pitching a new journalist?
MVPR data on pitching timing: how long to wait, when to follow up, and what journalist response patterns tell you about the right moment to try again.
4 min read · January 2025
Industry View
How AI PR Firms Design Human-in-the-Loop Processes
How leading AI and PR companies design human-in-the-loop processes to meet EU AI Act requirements — with practical examples from agency practice.
4 min read · January 2026
Resources
How to Build a Brand Messaging Framework That Actually Differentiates You
4 min read · February 2026
Data & Research
How to Build Media Lists That Guarantee Coverage
Response rate is the only media list metric that matters. MVPR data shows exactly what separates lists that earn coverage from lists that don’t.
4 min read · December 2025
How To
How to create compelling topics for thought leadership articles
How MVPR builds thought leadership topic lists that earn coverage — using a structured interview process that surfaces the angles journalists actually want.
4 min read · July 2024
How To
How to do PR in a way that works for your startup – Part 1
Part 1 of MVPR’s guide to startup PR: when to start, what to prioritise, and how to choose between in-house, agency, and hybrid approaches.
4 min read · March 2024
How To
How to do PR in a way that works for your startup - Part 2
Part 2 of MVPR’s startup PR series: how to choose the right PR solution, manage agencies effectively, and measure what you’re getting for your investment.
4 min read · March 2024
How To
How to Successfully Implement AI in PR Teams: 5 Common Mistakes and Solutions
Five common mistakes PR teams make when implementing AI — and how to avoid them. Covers workflow design, quality control, and maintaining editorial standards.
4 min read · June 2025
How To
How to write a PR brief that does 90% of the agency selection work
A well-written PR brief does 90% of the agency selection work for you. Here’s the exact structure and questions that separate a strong brief from a weak one.
4 min read · September 2024
How To
MVPR Tips for Crisis Communications
MVPR’s crisis communications checklist for startups — how to respond quickly, stay consistent across channels, and protect your reputation when things go wrong.
4 min read · February 2024
How To
Newsjacking: How to Ride Breaking News for PR Coverage
A practical guide to newsjacking for PR teams - how to tie your expertise to breaking news, when to move fast, when to stay quiet, and the mistakes to avoid.
11 min read · April 2026
Data & Research
How to measure PR in 2025
The PR metrics that actually predict journalist relationship quality in 2025 — and how to track them without specialist tools or expensive platforms.
4 min read · March 2025
How To
How to navigate the minefield of PR terminology
PR jargon explained clearly: the difference between press releases, media pitches, thought leadership, and other terms that confuse non-PR professionals.
4 min read · August 2024
Data & Research
The top journalists writing about artificial intelligence right now
MVPR's analysis of the top journalists covering AI right now - ranked by response rate and coverage frequency to help you target your PR.
4 min read · September 2024
Data & Research
The Top Journalists Writing About Artificial Intelligence So Far In 2026
MVPR's updated list of the top journalists covering AI in 2026 - ranked by coverage frequency and response rate for PR teams targeting AI media.
4 min read · April 2026
Data & Research
The top journalists writing about fintech right now
MVPR’s latest data on the top 10 fintech journalists by response rate and coverage frequency — updated regularly for PR professionals targeting fintech media.
4 min read · October 2024
Data & Research
The top journalists writing about venture capital right now
MVPR’s latest analysis of the top journalists covering venture capital and startup funding — ranked by response rate for PR teams targeting VC media.
4 min read · June 2024
Data & Research
What is a writing style fingerprint - and how can you use it?
A writing style fingerprint maps argument structure, evidence patterns, and voice — enabling faster, more consistent ghostwriting for executive communications.
4 min read · July 2025
How To
What Makes a Story Newsworthy? The PR Professional's Complete Guide
What makes a story newsworthy - a practical scoring framework used by PR pros, the elements of newsworthiness, and how to find stories journalists want.
14 min read · April 2026
Industry View
What to know about LLM Search: AI cares more about your PR than your blog
AI search engines form opinions about your brand, not just rankings. Here's what LLM search means for PR - and why earned media matters more than ever.
4 min read · February 2024
How To
Why PR agencies are worried about the future of the billable hour
PR agencies built on the billable hour face the same disruption as law firms. Here’s what’s changing and what it means for how you should buy PR services.
4 min read · August 2024
How To
Your Chat GPT Recipe Book for PR
5 ready-to-use ChatGPT prompts for PR: LinkedIn posts, press releases, media pitches, and thought leadership articles — with tips on improving each one.
4 min read · April 2024