Our AI, Data and Public Relations Blog

The Top Journalists Writing About Artificial Intelligence So Far In 2026

MVPR's updated list of the top journalists covering artificial intelligence in 2026 -- ranked by coverage frequency and response rate for PR teams targeting AI media.

Newsjacking: How to Ride Breaking News for PR Coverage

A practical guide to newsjacking for PR teams. Learn how to tie your company's expertise to breaking news, when to move fast, when to stay quiet, and the mistakes that get you ignored.

Earned Media Strategy: How to Build Coverage That Compounds

A practical guide to building an earned media strategy that generates consistent coverage. Covers story development, journalist relationships, thought leadership, and measuring what matters.

How to Build a Brand Messaging Framework That Actually Differentiates You

Press Release Template: Free Downloads for Every Announcement Type

Download 4 free press release templates for product launches, funding rounds, partnerships, and more -- with structure guidance and examples from a working PR agency.

Earned-first Cold Outbound: How can PR help Sales teams build more trust

Cold outbound converts at 0.3%. Earned-first outbound converts at 12.1%. Here is the data behind why leading with PR-earned trust transforms B2B sales results.

How the top AI and Public Relations companies are designing human-in-the-loop processes

How leading AI and PR companies design human-in-the-loop processes to meet EU AI Act requirements -- with practical examples from agency practice.

How to build media lists that guarantee coverage: why response rate is the only metric that matters

Response rate is the only media list metric that matters. MVPR data shows exactly what separates lists that earn coverage from lists that don't.

What is a writing style fingerprint - and how can you use it?

A writing style fingerprint maps argument structure, evidence patterns, and voice -- enabling faster, more consistent ghostwriting for executive communications.

How to Successfully Implement AI in PR Teams: 5 Common Mistakes and Solutions

Five common mistakes PR teams make when implementing AI -- and how to avoid them. Covers workflow design, quality control, and maintaining editorial standards.

How to measure PR in 2025

The PR metrics that actually predict journalist relationship quality in 2025 -- and how to track them without specialist tools or expensive platforms.

How long should I wait before pitching a new journalist?

MVPR data on pitching timing: how long to wait, when to follow up, and what journalist response patterns tell you about the right moment to try again.

The top journalists writing about fintech right now

MVPR's latest data on the top 10 fintech journalists by response rate and coverage frequency -- updated regularly for PR professionals targeting fintech media.

The top journalists writing about artificial intelligence right now

MVPR's analysis of the top journalists covering AI and artificial intelligence right now -- ranked by response rate and coverage frequency for effective PR targeting.

How to write a PR brief that does 90% of the agency selection work

A well-written PR brief does 90% of the agency selection work for you. Here is the exact structure and questions that separate a strong brief from a weak one.

How to navigate the minefield of PR terminology

PR jargon explained clearly: the difference between press releases, media pitches, thought leadership, and other terms that confuse non-PR professionals.

Content Formats: How to navigate the minefield of PR terminology

A plain-English guide to PR content formats: what each one is, when to use it, and how it differs from the other types your agency or team might propose.

Why PR agencies are worried about the future of the billable hour

PR agencies built on the billable hour face the same disruption as law firms. Here is what is changing and what it means for how you should buy PR services.

How to create compelling topics for thought leadership articles

How MVPR builds thought leadership topic lists that earn coverage -- using a structured interview process that surfaces the angles journalists actually want.

The top journalists writing about venture capital right now

MVPR's latest analysis of the top journalists covering venture capital and startup funding -- ranked by response rate for PR teams targeting VC media.

8 rules to writing media-friendly thought leadership articles

8 rules for writing thought leadership that editors actually want -- compiled from Sifted and TechCrunch op-ed guidelines, plus MVPR's own editorial standards.

Allocating resources to PR as a startup: a guide

How much should a startup spend on PR, when to start, and what to do in-house vs. outsource? A practical resource allocation guide from MVPR.

Your Chat GPT Recipe Book for PR

5 ready-to-use ChatGPT prompts for PR: LinkedIn posts, press releases, media pitches, and thought leadership articles -- with tips on improving each one.

How to do PR in a way that works for your startup - Part 2

Part 2 of MVPR's startup PR series: how to choose the right PR solution, manage agencies effectively, and measure what you're getting for your investment.

How to do PR in a way that works for your startup - Part 1

Part 1 of MVPR's guide to startup PR: when to start, what to prioritise, and how to choose between in-house, agency, and hybrid approaches.

What to know about LLM Search: AI cares more about your PR than your blog

AI search engines form opinions about your brand, not just rankings. Here is what LLM search means for your PR strategy and why earned media matters more than ever.

MVPR Tips for Crisis Communications

MVPR's crisis communications checklist for startups -- how to respond quickly, stay consistent across channels, and protect your reputation when things go wrong.

How do success fees for coverage work?

How success fees for PR coverage work: what they include, how they're priced, and why aligning agency incentives with your outcomes changes the dynamic.