Measurement

PR measurement in 2026

Live dashboards built from your data. We pipe in SEO authority, journalist response rates, share of voice, and brand mentions - and turn them into reports your CFO can read.

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Data sources

Real data, piped from where your audiences actually live

We connect directly to the platforms that hold the truth about your reputation - through MCP servers we maintain. No CSV exports, no manual stitching, no lag.

Search & SEO

Ahrefs

Domain rating, backlink profile, share of voice by keyword, brand impressions, organic competitor moves.

Search Console

Google Search Console

Branded query volume, position trajectory, AI search citations, click-through-rate by SERP feature.

Brand Radar

AI Mentions

When ChatGPT, Claude, Gemini and Perplexity recommend your category, are they citing you or your competitors? We track it.

Coverage

Ivy

Every piece of coverage we land - with DA, journalist tier, audience reach, and the original pitch threaded through.

Web Analytics

Web traffic & UTM

Which coverage drives sessions, where they land, what they do next. Attribution that ties PR to pipeline.

Social

Social Media Activity

LinkedIn, X, and beyond - engagement on owned content and earned mentions across the team and the company.

What we build

From raw data to reports your team will actually read

A few of the recurring views we ship monthly - every one driven from live data, not screenshots.

Example output

Share of voice by keyword

For every category keyword that matters to you, who's winning page-one impressions? We pull live SERP data and roll it up into a single share-of-voice score, tracked weekly.

Powered by Ahrefs · Google Search Console

Serp share of voice - top 5 keywords

Last 90 days · weekly

ai pr software
38%
pr agency london
24%
fintech pr
19%
success-based pr
14%
b2b comms agency
5%
Trend vs. last quarter ▲ +11%

Example output

Relationship tiers & next actions

Every journalist we touch is graded by responsiveness and category fit, with a clear list of who to re-engage and what to send them. No more 'did we ever get back to that reporter from the FT?'

Powered by Ivy · Gmail · Calendar

Journalist relationships - tier breakdown

147 active relationships · last 6 months

A

Tier A · Warm + responsive

Replies within 48h, has covered us before

23
B

Tier B · Active in space

Covers your category, not yet pitched successfully

62
C

Tier C · Adjacent

Worth knowing, longer-term play

62

Next actions: 8 Tier A re-engagements queued · 14 Tier B intros scheduled

Example output

Brand mentions in AI responses

When a buyer asks ChatGPT or Perplexity to recommend a vendor in your category, are they hearing your name? We track this monthly across the major LLMs and tell you which prompts you win, lose, or tie.

Powered by Ahrefs Brand Radar

AI citation share - category prompts

Across ChatGPT, Claude, Gemini, Perplexity

"best ai-powered pr agency" CITED 4/4
"pr software for fintech" CITED 3/4
"pr agencies london series b" CITED 2/4
"top tech pr firms" CITED 0/4
Citation rate 56%

Example output

Strategic monthly summary

Headline metrics, written commentary, and a recommendation for next month - auto-drafted from your live data and reviewed by your senior team. Goes straight into your CFO's inbox.

Powered by all sources · written with Claude

This month - strategic summary

Auto-drafted from raw data · reviewed by your account team

Coverage

14

+5 vs March

Reach

2.4M

+38% vs March

Sessions

8,140

+22% vs March

Commentary

The Series B announcement drove the bulk of April's reach. The FT and Bloomberg pieces alone delivered 1.6M of the 2.4M total impressions and the largest single-day spike in branded queries on record (+340% vs trailing 30-day average).

Ready when you are

See your reputation, in numbers

Schedule a consultation with our senior team and we'll walk through what your live measurement dashboard would look like, using your real data.