For PR Agencies

Give your agency team an AI operating system

The PR operating system built for agency teams. Manage activities, improve results and report with confidence.

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The AI PR Operating System

The AI platform built for modern PR agencies

Manage all client campaigns from one dashboard

Your entire client portfolio in one place

Replace scattered tools with a single platform for every client. Track activities, deadlines, and coverage across your whole book of business in real-time.

Client Tracker / Monthly
»
Manage all client campaigns from one dashboardLive tracker · 7 channels · 23 activities
MAY1
4
8
12
16
20
24
28
JUN1
5
9
Social Media
in
CMO CircleMon, 04 May
in
Fast & Slow ContentFri, 15 May
Key Dates
AI Equality Bill voteThu, 07 May · Regulatory
EU AI Act enforcementMon, 18 May · Regulatory
Events
CMO Circle WebinarTue, 05 May
AI & Comms SummitWed, 27 May
Awards
PR Week AwardsMon, 04 May · Submitted
Best PR Tech 2026Fri, 29 May · Finalist
Announcements
MVPR Round RobinTue, 05 May
Ivy Product Launch 1.0Tue, 19 May
MVPR Q1 UpdateMon, 01 Jun
Executive Profiling
Camille Oster · DiginomicaTue, 12 May · Interview
Tom Lawrence · AI JournalTue, 26 May · Published
Podcasts
Tom on "Agentic Comms"Thu, 14 May
New Activity
Export
Open

Find the right journalists for every client story

AI-powered search across every sector

Surface the reporters statistically most likely to cover each client's unique angle - across any market, topic, or publication tier.

Product News
Journalist
Note
DA
📨
📄
Activity
AC
Amit C.
Editor · Pulse Tech
Add note 🖉
57 / 100
20d 16h 9m
100%
30%
30%
OP
Owen Patel
Founder · AI Journal
Add note 🖉
42 / 100
4d 15h 58m
59%
29%
17%
AW
Anna W.
Deputy Editor · Startup Press
Add note 🖉
46 / 100
3d 1h 10m
74%
25%
24%
VR
Vinod R.
Senior Reporter · Silicon Cast
Add note 🖉
51 / 100
15h 9m
79%
10%
10%
Contacted · 29 May 2025
LV
Lana V.
Careers Reporter · Silicon Press
Add note 🖉
83 / 100
1d 4h 28m
64%
10%
10%
PC
Patrick C.
Reporter · Wall St. Press
Add note 🖉
94 / 100
4m 57s
38%
6%
-
Contacted · 27 Jan 2026
Engagement · Patrick C.
×
RESPONSE TIME
4m57s
FIRST RESPONSE
6m34s
RESPONSE RATE
76%
COVERAGE RATE
12%
Publishing days
Mon
Tue
Wed
Thu
Fri
EW
Eliza W.
News Reporter · PR Week
Add note 🖉
66 / 100
1d 13h 54m
67%
4%
4%
Contacted · 14 Jun 2024
AL
Allison C.
Editor-in-chief · PR Daily
Add note 🖉
71 / 100
3d 6h
-
2%
-
Contacted · 20 Oct 2025
DS
Dougal S.
Senior Correspondent · Business L.
Add note 🖉
57 / 100
6m 43s
80%
-
-
AM
Alyssa M.
Reporter · Marketing Brew
Add note 🖉
54 / 100
-
100%
-
-
Contacted · 22 Dec 2025
LT
Lucy T.
Staff Writer · Marketing Week
Add note 🖉
74 / 100
-
-
-
-
JD
Josh D.
Editor · Business Lead
Add note 🖉
57 / 100
-
21%
5%
5%
BB
Berenice B.
Editor · Quantum Edge
Add note 🖉
55 / 100
14h 10m
89%
16%
16%
PC
Patrick C.
Reporter · Wall St. Press
×
Topics
Digital media (1)
Marketing (1)
Sponsorships (1)
Earnings (1)
Industries
Advertising (3)
Technology (2)
Marketing (2)
Food & bev (1)
Keywords
Advertising
AI
YouTube
Upfront
Brand

Deliver transparent reporting that retains clients

Coverage, relationships, performance - all visible

Show clients exactly what's happening and why it matters. Coverage rates, journalist relationships, and campaign performance in one clear view.

Media Relationships Tracker
PUBLICATION
NOTE
TIER
DA
REACH
PRESS
TEAM
ACTIVITY
AC
Computer Weekly
computerweekly.com
Add note 🖉
86 / 100
1
157,000
-
5
OP
Security Week
securityweek.com
Add note 🖉
80 / 100
1
-
4
5
AW
ZDNet
zdnet.com
Add note 🖉
79 / 100
2
531,000
2
5
VR
TechRadar UK
techradar.com
Add note 🖉
92 / 100
National
31.2M
4
1
Contacted · 29 May 2025
LV
IT Security Guru
itsecurityguru.org
Add note 🖉
51 / 100
3
27,168
-
2
PC
Infosecurity Magazine
infosecurity-magazine.com
Add note 🖉
74 / 100
2
-
-
3
Contacted · 27 Jan 2026
EW
LeadDev
leaddev.com
Very well read and respected by devs. 🖉
44 / 100
3
-
-
2
Contacted · 14 Jun 2024
AL
Bleeping Computer
bleepingcomputer.com
Add note 🖉
89 / 100
1
-
1
4
Contacted · 20 Oct 2025
DS
CSOonline.com
csoonline.com
Add note 🖉
85 / 100
1
-
2
3
AM
The New Stack
thenewstack.io
Add note 🖉
74 / 100
2
22,000
1
3
Contacted · 22 Dec 2025
LT
SC Media
scmagazineuk.com
Add note 🖉
69 / 100
2
-
1
2
JD
SD Times
sdtimes.com
Add note 🖉
74 / 100
2
-
-
2
BB
The Stack
thestack.com
Don't respect embargoes unless asked first. 🖉
61 / 100
2
-
1
4

Scale execution without growing headcount

PR agents handle the groundwork

Let PR agents handle research, briefing, and preparation so your senior team stays focused on strategy, relationships, and creative direction.

Customised PR agents4 agents working in parallel
Newsjacking · AI Equality Bill angle for Acme
Done
Coverage · Series A · 56 outlets scanned
Done
Brief · Mira Patel · Series B angle
Running
Research
Brief
Pitch
Monitor

Win pitches with data clients can't ignore

Media intelligence that closes deals

Show prospects exactly which journalists cover their space and what response rates look like - before you've even signed the contract.

Publications tracked
73
↑ 24 with MVPR relationship
Combined monthly reach
505M
Organic traffic / month
Median response time
4.4 hrs
Fastest reply · 3 min
Coverage rate
48% / 11%
Responded · Covered
Response & coverage rates by quarter
Clear improvement from Q2 2024 onwards as pitch targeting sharpened.
Response
Coverage
Pitches
Q2 '24
Q3 '24
Q4 '24
Q1 '25
Q2 '25
Q1 '26
Journalist
Publication
DR
Reach
Status
Erin Griffith
New York Times
94
156M
Responded
Kai Nicol-Schwarz
Sifted
78
2.1M
Nurturing
Tom Allen
AI Journal
61
320K
Covered
Vanessa Houlder
Financial Times
91
48M
Pitched

Prove ROI with metrics that map to revenue

Move beyond clip counts

Show how coverage drives awareness, trust, and pipeline with metrics aligned to your clients' business objectives - not just coverage volume.

Publications tracked
73
↑ 24 with MVPR relationship
Combined monthly reach
505M
Organic traffic / month
Median response time
4.4 hrs
Fastest reply · 3 min
Coverage rate
48% / 11%
Responded · Covered
Response & coverage rates by quarter
Clear improvement from Q2 2024 onwards as pitch targeting sharpened.
Response
Coverage
Pitches
Q2 '24
Q3 '24
Q4 '24
Q1 '25
Q2 '25
Q1 '26
Journalist
Publication
DR
Reach
Status
Erin Griffith
New York Times
94
156M
Responded
Kai Nicol-Schwarz
Sifted
78
2.1M
Nurturing
Tom Allen
AI Journal
61
320K
Covered
Vanessa Houlder
Financial Times
91
48M
Pitched

Ivy Pricing

Transparent software pricing

Per-account pricing that scales with your client roster. No seat limits for core features - pay for what you actually use.

Turn your agency into a permanent PR machine

Too much agency knowledge lives in people's heads - and depreciates the moment someone leaves an account. MVPR captures and compounds everything that matters: journalist preferences, client intelligence, founder voice, what's landing and what isn't. Context that appreciates over time, not walks out the door.

  • Manage 60+ client accounts from one dashboard
  • Automated newsjacking - pitches drafted overnight, every client, every morning
  • Journalist preferences, account history and tone-of-voice stored and compounding
  • Junior staff can run outreach safely - senior time flows back to strategy
Client accounts
5
Team seats
3
Solo tier
5 accounts x £200/mo + 3 seats x £46.5/mo
Solo tier - monthly billing
£1,140/month
Book a demo ->

The comms OS your CFO will approve

Every new market means another agency retainer, another knowledge silo, and a CFO asking why you're paying out for massive agencies in markets you're still growing into. MVPR breaks the headcount ceiling: scale PR across every market from one platform, with always-on monitoring your small teams can't do manually and reporting in the language your CFO is already asking for.

  • Multi-region coverage - one platform, consistent narrative
  • UK campaigns replicated to new markets automatically, not manually
  • CFO-ready reporting - coverage metrics in language the board understands
  • Crisis playbook setup in days, not six months
Accounts / regions
3
Platform users
2
Regional tier7% off list rate
3 accounts x £560/mo + 2 users x £46.5/mo
Regional tier - monthly billing
£1,773/month
Book a demo ->

Ready when you are

See how our software supports teams

Book a demo with our team and see how the platform fits into your existing workflow.

Book a Demo View pricing